How to create a brand experience with direct mail.

During the first summer of Covid Shake Shack was still reeling from decreased foot traffic. In an effort to give consumers and entire summer’s worth of ways to engage with the brand, Shack Camp was created. A DTC box filled with food, coupons, and game ideas to keep Parents and Kids active, and engaged with the brand. To create the summer camp in a box, we partnered with a former events programmer from the Girl Scouts and created an unforgettable branded event delivered to your door.