During Covid we were afraid. Most rapid testing brands chose to counteract that with proof of how accurate, and fast they were. With On/Go, the mission was to build around the emotion we were all really feeling: the deep desire to just get back to life, to keep going, to enjoy life’s little moments. So how On/Go was built. And it made it to number 1 in the amazon store in the first week.
How to build around freedom not fear.
On/Go
Branding | Packaging | Social Strategy | Website

RESULTS
#1
On Amazon in the first week
703%
Increase in traffic
23.5
CPA decrease