How to game the ecommerce system that’s gaming you.

JET was a shopping platform with big goals, specifically to take on Amazon. To do it they had a game-ified experience that let shoppers tactically select products that would lower their overall shipping costs through some magical backend logistics software.

It was the kind of thing you might see on an episode of Silicon-Valley, so we tapped Kumail Nanjiani, then star of that show to launch this brand with a gameified video that explained the whole concept in a video that was art imitating life.