How to use celebrity authentically to have a hard conversation.
FEELMORE COVE
Mental health. It’s super important, but very hard to discuss. No one wants to admit they suffer withe mental health challenges, but we all do. This campaign tapped a super high profile athlete in Kevin Love to break the ice, bring mental health out of the shadows, and make the Cove Mental Health Wearable a symbol of strength, not of weakness.
TV | Social | OOH

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