How payments make the world go round.
ADYEN
OOH | Media Consultation | Social
Adyen is a payments processor that you’ve probably never heard of but that you’ve definitely used. In order to raise awareness for the brand prior to the world’s biggest payments conference, this campaign hyper-targeted CEO’s, CMO’s, and CTO’s in NYC with media bought along their travel routes from midtown offices to the Javits center, and cemented the brand’s role as the payments processor that powers the world’s greatest brands.

RESULTS
10%
Lift in brand awareness
75%
Increase in organic search